Renault Alliance was the Renault 9 version intended for the North American market, and it was adapted technologically and stylistically to the expectations of local customers. Renault Alliance was marketed between 1983 and 1987, a period during which Renault took over American Motors Corporation (AMC). The car was assembled in the Kenosha plant in Wisconsin and distributed by AMC.
In 1981, Renault completed its offer by presenting Renault 9 at the Frankfurt Motor Show. The model was aimed at customers looking for a reasonably priced, versatile family car. In addition, with Renault 9, Renault launched a truly global product policy, which would be all the more effective as Renault 9’s economic qualities made it popular internationally following the 2nd oil crisis. Versions were produced in every region of the world, including Renault Alliance in North America.
Intended for the US and Canada, Renault Alliance needed to adapt to the technical requirements of these markets. The car had to pass one additional crash test than in Europe,so Renault had to reinforce certain parts, incorporate special bumpers and parking brakes, comply with stricter pollution standards (which varied from State to State!) and pass stricter flammability tests. For customers, better cold and heat resistance was essential, as well as an automatic gearbox and air conditioning.
Soak up the Route 66 atmosphere, listening to the sounds of Renault Alliance.
In the United States, the marketing slogan for Renault Alliance was “European technology… built in America”. While the North American slogan emphasised Renault Alliance’s European origins, its French cousin, Renault 9, was nicknamed “Macadam Star” in French advertisements, a nod to its American version.
To market Renault Alliance in North America, Renault had to make not only technical changes, but also stylistic adaptations. Thus, Renault Alliance had a neater finish and a grille with 4 headlamps (found in particular on Renault 11, as well as on another classic, the famous DeLorean). Moreover, Americans tend to like more “bling” than French consumers, hence the abundance of chrome added to Renault 9!
ON 2 CONTINENTS
ON 2 CONTINENTS
While Renault 9 was named “Car of the Year 1982” in France, on the other side of the Atlantic, Renault Alliance was awarded the “Car of The Year 1983” prize by Motor Trend in the USA: an intercontinental success!
460,000 units out of around 6.3 million
all versions combined
Renault 9s and Renault 11s produced
- Performance and engine
Top speed: 170 kph
4 in-line, transverse cylinders
- dimensionsLength 4,16 mWidth 1,65 mHeight 1.38 m
European Renault 9 adapted technically and stylistically to American needs
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