US version

Alliance

Renault Alliance 2
1982
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WISCONSIN

STYLE

Renault Alliance was the Renault 9 version intended for the North American market, and it was adapted technologically and stylistically to the expectations of local customers. Renault Alliance was marketed between 1983 and 1987, a period during which Renault took over American Motors Corporation (AMC). The car was assembled in the Kenosha plant in Wisconsin and distributed by AMC.

1982
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mindset

INTERNATIONAL

POLICY

In 1981, Renault completed its offer by presenting Renault 9 at the Frankfurt Motor Show. The model was aimed at customers looking for a reasonably priced, versatile family car. In addition, with Renault 9, Renault launched a truly global product policy, which would be all the more effective as Renault 9’s economic qualities made it popular internationally following the 2nd oil crisis. Versions were produced in every region of the world, including Renault Alliance in North America.

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interior

AMERICAN

ADAPTATION

Intended for the US and Canada, Renault Alliance needed to adapt to the technical requirements of these markets. The car had to pass one additional crash test than in Europe,so Renault had to reinforce certain parts, incorporate special bumpers and parking brakes, comply with stricter pollution standards (which varied from State to State!) and pass stricter flammability tests. For customers, better cold and heat resistance was essential, as well as an automatic gearbox and air conditioning.

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soundtrack

LISTEN

TO THIS

PLAYLIST

Soak up the Route 66 atmosphere, listening to the sounds of Renault Alliance.

archives

GIVE

AND TAKE

In the United States, the marketing slogan for Renault Alliance was “European technology… built in America”. While the North American slogan emphasised Renault Alliance’s European origins, its French cousin, Renault 9, was nicknamed “Macadam Star” in French advertisements, a nod to its American version.

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technical features

460,000

UNITS

  • production

    460,000 units out of around 6.3 million

    all versions combined

    Renault 9s and Renault 11s produced

  • Performance and engine

    Top speed: 170 kph

    4 in-line, transverse cylinders

    1,721 cm³

  • dimensions
    Length 4,16 m
    Width 1,65 m
    Height 1.38 m
  • architecture

    European Renault 9 adapted technically and stylistically to American needs

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